Author: Rachana Suraiya

  • Be Seen, Get Heard – Branding for Clinics

    Clinics are atypically barred from marketing activities. However, that should not stop them from building an offline and online presence. In the increasingly loud and noisy world of subtle marketing and guerrilla strategies to brand recall, to not participate at all, will be detrimental to the long-term health of the clinic. So we have done […]

  • 3 Simple Tricks that will convert your ordinary Email into a Marketing Powerhouse

    Emails are so every day, and mundane, that the only time we think of them as a marketing tool is when we get junk and spam emails. And that is the most ineffective form of marketing. However, it does not have to be this way. Emails if done right, can promote your clinic’s brand very […]

  • 3 things to remember when deciding on an Online Appointment Booking Software for your Clinic

    In 2007 Cyrus Massoumi was trying to sell an innovative service to Dentists in New York. He was trying to get them to sign up for a service that would allow patients to book appointments with the Dentist, through an online website. This website would be called ZocDoc. Back then, Cyrus and his small team […]

  • Cloud v Desktop clinic management systems. Which is the right one for your clinic?

    Examples of Cloud-based platforms are Facebook, Google, Linkedin and so forth. To use any of these you need to open your browser, type their domain name i.e. and then log into it to start using the software. So it implies you need an internet connection in order to be able to use a Cloud-based […]

  • Social Media checklists tailor made for Clinics

    In the digital world, the perception about you will be based on the information people find about you, online. Since people tend to spend a lot of time on social media, it is natural for them to draw their first impression about you based on what the Facebooks and Twitters of the world are telling […]

  • 12 step guide to a sure-shot successful clinic blog

    To Blog, is to write down your thoughts on a subject and share that article online for others to read. It should simply be a communication channel between yourself and your readers. You can blog about advancement in your field of medicine. You can blog about news events affecting your industry. You can write about […]

  • 3 Things you must-check after your clinic’s website goes live

    After the website goes live, there are 3 things you must ensure are working as expected. They are as follows: Is the Website Responsive Traditional websites have a difficult time displaying themselves correctly on smaller screens of a tablet or a mobile. A “responsive” website on the other hand implies a website that renders itself […]

  • Top 3 EMR Providers of Telehealth in India

    On-call Doctor services have gained popularity in developed markets, due to better technology available for TeleHealth platforms. It allows for a doctor to have a consultation over Video Calling, or VOIP (Voice Over IP – a technology that bypasses traditional telecom copper lines, to connect you over voice or video using the internet). In India, […]

  • 7 steps to nirvana in appointment management

    A patient’s encounter lifecycle starts when an appointment is booked and typically it ends when the encounter is complete and they checkout of the clinic. Today, clinics have automated and smart schedulers for the management of this appointment lifecycle. The most common stages of this lifecycle would start with an appointment being Scheduled and then […]

  • Why 3 is the magic number when setting appointment reminders

    Automated appointment reminders are emails or SMS or phone calls sent beforehand to remind the Patient of an upcoming appointment. By sending automated appointment reminders for a patient’s upcoming appointments, you are helping to ensure your patient’s health stays at the top of their mind. But there are also other important aspects that these reminders […]